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Pernod Ricard-owned Brancott Estate has partnered with crisp maker Made for Drink to create two limited-edition crisp flavours that complement its flagship Marlborough Sauvignon Blancs.
The two new flavours – Pickled Onion and Chilli & Lemon – have been crafted to echo Brancott Estate's unconventional approach to wine.
"We wanted to create the perfect pairing for New Zealand's most popular wine, Sauvignon Blanc, so we're buzzing to partner with the pioneers in the iconic Marlborough region; Brancott Estate," said Dan Featherstone, founder at Made for Drink.
Pickled Onion crisps are designed to pair with Brancott Estate's Classic Sauvignon Blanc, where the acidity of the pickling spices and onions balance out the acidity of the wine, allowing the classic herbaceous and passionfruit characteristics to shine through.
Chilli & Lemon crisps complement Brancott Estate's lower-ABV (9%) Flight Sauvignon Blanc. The fresh lemon in the crisps complements the citrusy aromas of the wine, while the pleasant hint of bird's eye chilli pairs well with the lighter alcohol content.
"As a brand, Brancott Estate is all about how seeing the world differently can lead to wonderful things - an approach that led the brand to be the first to plant Sauvignon Blanc vines in Marlborough," said Lucy Bearman, wine portfolio director at Pernod Ricard.
"So our latest collab with Made for Drink is all about savouring the unconventional and inviting crisp and wine lovers to taste life on the flipside."
The new crisp flavours will be available as a limited-edition offering, tapping into the growing trend of wine and crisp pairings among food enthusiasts and wine connoisseurs alike.
The new crisp flavours are available on the Made For Drink website today and will be listed in most UK major retail outlets over the next two weeks, driven by the collaboration with Pernod.
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