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UK tea brand PG Tips has launched a new range of specially blended black teas, including Earl Grey, Chai, Gold and English Breakfast, aimed at catering to evolving consumer preferences.
The new blends, which hit shelves this month, are designed to complement the traditional British practice of adding milk to tea. This aligns with market research indicating that a significant number of consumers prefer their tea with a splash of milk, whether dairy or plant-based.
The English Breakfast blend has a bold flavour without bitterness, aimed at morning consumption. Earl Grey offers a light, citrusy taste, while Chai features warming spices suitable for both hot and iced beverages. Gold is marketed as a luxurious option, intended to pair well with afternoon snacks.
These products will first be available at major retailers such as Tesco and Sainsbury's, with plans for wider distribution across the UK. The launch follows a £40 million upgrade of the PG Tips factory in Trafford Park, Manchester, aimed at enhancing production capabilities.
With the new launch, the brand says it aims to elevate the tea-drinking experience by offering diverse flavours that appeal to a wide audience, highlighting the importance of providing quality blends that resonate with tea drinkers seeking something different.
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