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UK herbal tea brand Pukka Herbs has entered the loose powder matcha market with three new products: Matcha Tulsi Lemon, Matcha Vanilla Chai and Pukka Ceremonial Matcha.
The new line aims to offer a ‘premium, accessible matcha experience for wellness-motivated shoppers.’ Matcha is one of the fastest-growing tea trends in the UK, with hot and cold matcha consumption increasing significantly in recent years.
According to the brand, the products offer a rich and smooth umami flavour, combining ceremonial-grade matcha with other natural, plant-based ingredients. All three products contain matcha made from green tea leaves shade-grown at high altitude before harvest, Pukka said.
The Pukka Ceremonial offering provides what Pukka describes as a ‘traditional pure matcha drinking experience,’ while Matcha Vanilla Chai blends matcha with warming chai spices and vanilla notes to deliver a ‘naturally comforting’ sweetness without added sugar or syrups. This aims to address consumer barriers around matcha’s perceived earthy taste.
Matcha Tulsi Lemon combines matcha with tulsi, lemon essential oil, spearmint leaf powder, rosemary leaf powder and lemon myrtle leaf powder. Pukka said it creates a ‘bright, refreshing and naturally flavourful’ cup.
Each product is packaged in a recyclable tin with a freshness-preserving pouch that provides up to 30 servings. Pukka Matcha is also claimed to be the only matcha in UK grocery retail that is both Organic and Fair for Life certified.
The launch builds on Pukka’s existing matcha offering, extending its Supreme Matcha Green and Mint Matcha Green teas into loose powders for the first time.
Elle Barker, CMO, UK & Ireland for Pukka owner Lipton Teas and Infusions, said: “Matcha is one of the most exciting growth stories in tea, but until now the category has often felt exclusive or intimidating to new consumers”.
She added: “With Pukka Matcha, we're combining organic, ceremonial-grade matcha with 25 years of herbal expertise to create a line-up that's both delicious and accessible. We believe there's a real opportunity to bring more people into the category by delivering the quality consumers expect organic and ethically sourced ingredients, alongside flavours they'll genuinely love drinking every day.”
The new products are now available on Amazon, Ocado and Holland & Barret online, priced at £14.99 per 30g pack, with each pack offering up to 30 servings.
