top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Phocus launches pineapple flavour energy drink
FoodBev Media

FoodBev Media

8 August 2023

Phocus launches pineapple flavour energy drink

US energy drink brand Phocus has expanded its partnership with The Vitamin Shoppe to launch a limited-edition pineapple flavour. Co-owned by American rapper Jack Harlow, Phocus is said to stand out from other functional beverages “with its clean, modern and innovative formula”. It uses only five ingredients and combines 75mg of caffeine with 75mg of L-Theanine to enhance clarity and increase alertness. Harlow said: "Phocus was conceived in my hometown of Louisville, Kentucky, with one goal in mind: fueling creativity”. He continued: “Only five ingredients were needed to create our clean and straightforward beverage. One of those ingredients is L-Theanine, an amino acid that can support calm and alertness in the mind of any artist looking to hone in on the story they want to tell.” Muriel Gonzalez, president of The Vitamin Shoppe, commented: "We are delighted to partner with Phocus and the incredibly talented Jack Harlow to offer this exclusive pineapple Phocus flavour at The Vitamin Shoppe. “Energy and functional drinks are exceptionally popular with our customers, and this launch brings an exciting new vision to the category, from the flavours and formulation to the design and branding.”

Phocus’ pineapple flavour is exclusively available in The Vitamin Shoppe stores and online through September 2023.

Related posts
bottom of page