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Pilgrim's Food Masters debuts Fridge Raiders new plant-based bites
Lauren Ford

Lauren Ford

29 April 2022

Pilgrim's Food Masters debuts Fridge Raiders new plant-based bites

Pilgrim’s Food Masters' Fridge Raiders has unveiled its newest snack offering – Meat-Free Tasty Bites – designed for consumers looking for plant-based options. The new meat-free launch is available in two variants: Slow Roasted and Katsu. The plant-based snack is made with the fava bean and mimics the brand’s Chicken Bites. Chris Doe, marketing manager for Fridge Raiders and Richmond, commented: "The growth of the meat-free category is not slowing down, so we’re excited to offer our customers a delicious meat-free snacking option in a category that we know currently under-delivers on taste". He continued: "We know that consumers are on the hunt for a meat-free snack that delivers on taste, texture and quality whilst also being a healthy and fulfilling option. At Fridge Raiders, we love a challenge and we’ve put everything we’ve learned from our much-loved Chicken Bites into creating the perfect plant-based alternative. Our Meat-Free Tasty Bites tick all the boxes for beating hunger cravings and packing a punch with flavour." Fridge Raiders Meat-Free Tasty Bites will be available in 65g bags for an RRP of £1.30 and 45g grab bags for an RRP of £1.00. The variants are available in Sainsbury’s with further rollout expected in May across grocery and convenience channels.

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