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Pilgrim’s Food Masters has expanded its Richmond portfolio with the introduction of four new meat-free products. The company has just launched meat-free back bacon in Tesco – with a further rollout planned for September – expanding its plant-based bacon offering beyond streaky rashers. Pilgrim’s Food Masters is also adding a BBQ sauce flavour to its meatless sausage range. The limited-edition product is available from retailers including Asda, Morrisons and Tesco. Marking Richmond’s first foray into the “lunchtime occasion,” the brand has introduced a range of ‘deli’ slices, featuring No-Ham and No-Chicken variants. The slices are said to recreate the sensory experience of meat, “with a textured protein replicating its natural chew,” and can be enjoyed in sandwiches, salads and wraps, as well as on pizzas. Already available in Waitrose, the new offerings will also be rolling out to Sainsbury’s later this month. Meanwhile, the new Richmond No-Chicken Pieces, along with the No-Chicken slices, represent the brand's debut in the meat-free chicken category. Available in both frozen and chilled variants, the new offering comes in a chargrilled flavour. The pieces are rolling out to a number of UK retailers. “We’ve been blown away by the success of our Meat-Free portfolio but we’re not slowing down now. We are eager to keep up momentum within the category and continue innovating to offer consumers even more choice in their plant-based repertoire,” said Chris Doe, marketing manager for Richmond. “We’ve already proven that we can launch great-tasting plant-based alternatives that respond to what consumers want but we’ve also seen that the Richmond brand is uniquely positioned to engage new shoppers, encouraging them to try plant-based products they wouldn’t normally put in their basket.”