The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Pillsbury Funfetti is set to enchant consumers this Halloween season with the introduction of its latest product, the Funfetti Spiderweb Swirl Fudge Brownie Mix.

This limited-edition offering aims to merge festive creativity with delicious flavour, catering to the growing demand for seasonal baking products in the food and beverage sector.

The Funfetti Spiderweb Swirl Brownie Mix features rich chocolate fudge brownies combined with a unique marshmallow swirl, designed to evoke the spirit of Halloween.

Each 18.4oz box is engineered to yield one 8x8-inch, 9x9-inch, or 13x9-inch pan of brownies, making it suitable for various occasions – from Halloween parties to cosy family gatherings.

Dan Anglemyer, chief operating officer at Hometown Food Company, said: “Halloween is the ultimate season for creativity in the kitchen. With our new Funfetti Spiderweb Swirl Brownie Mix, we're giving families a chance to turn everyday baking into a playful, memory-making moment.”

The product is designed to be easy to prepare, requiring only the addition of eggs, oil and water.

The brownie mix combines rich chocolate flavour with a marshmallow swirl, offering a treat suited to Halloween celebrations. The packaging provides straightforward, step-by-step instructions for creating a spiderweb design and also includes Halloween-themed cutouts that can be used as DIY toppers.

Priced at $3.29, it is positioned as an accessible option for a wide range of consumers.

The Funfetti Spiderweb Swirl Brownie Mix will be available from September to October at major retailers nationwide, aligning with the Halloween shopping season.