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Pip & Nut, a player in the UK nut snack and nut butter market, has announced the launch of its Almond Butter Stuffed Oat Bar, responding to increasing consumer interest in plant-based snack options.

This new product marks the brand’s first foray into almond butter-stuffed snacks, expanding its existing range of peanut butter-stuffed oat bars.

The decision to introduce the almond butter variant comes as consumer preferences shift towards healthier, more nutritious snack alternatives.

Each 45g bar is designed to be high in fibre and a source of plant-based protein, featuring a blend of wholegrain British oats, pumpkin seeds and currants, which contribute to its flavour and texture profile.

The launch is indicative of a broader trend within the food and beverage industry, where consumers are increasingly seeking snacks that align with health and wellness goals.

The demand for almond butter, in particular, has surged as consumers gravitate towards products that offer both taste and nutritional benefits. Pip & Nut's new offering aims to meet this demand while reinforcing the brand's commitment to sustainability and ethical sourcing.

Pippa Murray, CEO and founder of Pip & Nut, noted that the company prioritizes consumer feedback in its product development process.

"We wanted to create something that not only tastes incredible but also celebrates the versatility of almond butter," said Murray. "Building on the success of our Stuffed Oat Bars range, this launch is an exciting next step as we continue to expand into snacking."

The introduction of the bar reflects the brand's responsiveness to market trends and consumer preferences, particularly in the growing health-conscious segment of the snack market.

The Almond Butter Stuffed Oat Bar are now available for purchase in Sainsbury’s stores across the UK, with additional distribution through Ocado and Whole Foods.

The bars will be sold individually and in multi-packs, catering to various consumer shopping preferences.