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Pip Organic has expanded its market-first, school-compliant kids’ fizzy drinks range with the launch of Apple Cherry Fizz, tapping into growing parental demand for clean-label, healthier soft drinks for older children.
The new SKU blends organic apples, cherries and grapes with sparkling water, delivering one of the recommended five-a-day per 250ml can. The product is made without added sugar, flavourings or concentrated fruit juice, aligning with the brand’s long-standing commitment to 100% organic, not-from-concentrate ingredients.
Available now via Abel & Cole and through Pip Organic’s direct-to-consumer channels, Apple Cherry Fizz builds on the success of Apple Fizz, which debuted in 2024 as a category-first school-compliant canned sparkling drink for children.
Designed specifically for the ‘tween’ market, the Fizz range aims to bridge the gap between traditional children’s juice cartons and mainstream carbonated soft drinks. The canned format and bold, playful design offer what the brand describes as a more “grown-up” alternative, while maintaining its nutritional and organic credentials.
The vibrant packaging was tested and approved through kids’ focus groups during development, ensuring appeal among the target demographic while meeting parents’ expectations on health and ingredient transparency.
Pip Organic co-founders Patrick and Karen O’Flaherty said the Fizz concept was inspired by their own daughter’s request for fizzy drinks when socialising with friends. Identifying an unmet need in the market, the pair developed a product that would allow parents to confidently say “yes” to sparkling drinks without compromising on ingredient standards.
Founded after the O’Flahertys ran an organic juice stall at London’s Borough Market, Pip Organic has grown into an award-winning, family-focused brand spanning drinks, snacks and frozen ice lollies. The range is stocked in retailers including Waitrose, Ocado, Whole Foods Market and Booths.
