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PizzaExpress announces retail expansion with new frozen range
FoodBev Media

FoodBev Media

6 November 2023

PizzaExpress announces retail expansion with new frozen range

PizzaExpress has announced the release of a new frozen food line in the UK, including a range of pizzas, pasta and garlic bread. The company says that the new products aim "to give customers even greater access to restaurant-quality pizzas at home". PizzaExpress claims to be the “original casual dining brand in supermarkets after first launching a retail range more than 20 years ago”. The introduction of the new range coincides with the British Frozen Food Federation revealing two in five consumers are buying more frozen food than last year. The new line consists of the Margherita Speciale, the American Speciale, inspired by the brand’s popular delivery pizza, Padana, Pollo BBQ, Lasagna, Spinach & Ricotta Cannelloni, Pollo Forza Pasta, Spaghetti Meatballs and Garlic Bread with Mozzarella. Rich Mills, retail director for Pizza Express, said: “Our frozen range is backed by more than 20 years of experience in offering customers restaurant-quality chilled pizzas, and this new range allows us to enter the frozen category... customers are able to have an enlivening dining experience at home – whether it’s dinner for tonight with our chilled range or an upcoming dining occasion customers can now plan ahead for with our frozen range.” The new line is initially launching into Tesco supermarkets across the UK.

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