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Global snacking company Pladis has announced the launch of a new limited-edition flavour for its popular McVitie’s Digestives The Light One range: Golden Cinnamon.

The McVitie’s Digestives The Light One Golden Cinnamon flavour features the classic buttery texture of McVitie’s Digestives, enhanced with the warm and sweet notes of cinnamon.

This flavour profile not only caters to the growing consumer interest in cinnamon – evidenced by a 17% increase in its consumption across various food sectors since 2023 – but also aligns with the brand’s strategy to offer healthier options.

The Light One range boasts 30% less sugar than the original Digestives, allowing consumers to indulge without compromising their dietary goals.

Bethan Ashman, Brand Manager at Pladis UK&I, said: “We’re delighted to introduce McVitie’s Digestives The Light One Golden Cinnamon, which perfectly balances the beloved flavour of our Digestives with the gentle, warming spice of cinnamon”.

This launch is expected to appeal to both loyal customers and new consumers seeking a comforting yet lighter biscuit option.

The McVitie’s Digestives The Light One range has seen significant commercial success, now valued at £12.3 million, highlighting the brand's ability to adapt to changing consumer preferences while maintaining the quality and satisfaction associated with McVitie’s.

The new Golden Cinnamon flavour is set to retail at £1.69, with promotional pricing at £1.35, making it accessible to a broad audience.

The biscuits are rolling out to multiple retailers and discounters across the UK, providing an opportunity for retailers to capitalise on the rising trend of cinnamon-flavoured products in the market.