Pladis launches street-food inspired Jacob's Mini Cheddars

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Pladis has expanded its Jacob’s Mini Cheddars portfolio in the UK with a duo of limited-edition flavours inspired by street-food. The new variants include Classic Cheese Pizza and Bangin’ Cheese Burger and are made with real cheese. Leighton Wall, marketing director of savoury at pladis UK&I, said: "We’re targeting big growth ambitions for this household favourite brand. By launching limited-edition cheesy street food-inspired NPD, we’re aiming to accelerate this and unlock new sales opportunities for our retail customers, particularly around the lunchtime treat occasion – whether shoppers are elevating an at-home lunch or grabbing an individual packet to enjoy a moment of cheeky, cheesy pleasure on the move." Jacob’s Mini Cheddars Classic Cheese Pizza and Bangin’ Cheese Burger are now available in six-packs for an RRP of £1.50 in Morrisons and Tesco and are available in other multiple grocers, as well as inconvenience and wholesale.