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Pladis reformulates Jacob’s Crinklys for HFSS compliance
FoodBev Media

FoodBev Media

20 July 2023

Pladis reformulates Jacob’s Crinklys for HFSS compliance

Global snacking company Pladis has updated the recipe of its Jacob’s Crinklys crisps to now contain 30% less fat. Pladis says the reformulated crisps – made with a non-HFSS recipe – will bring the oven baked range “to more shoppers”. Jacob’s Crinklys non-HFSS will be available in existing flavour combinations of cheese and onion and salt and vinegar. The newly formulated crisps will replace the original, with the revised recipe now containing 30% less fat while aiming to deliver the same taste. Asli Akman, marketing director Pladis UK&I, said: “It was about time we took the range’s popularity one step further by bringing Jacob’s Crinklys to supermarket shelves with a new, healthier recipe. We’ve also made them especially easy for shoppers to spot with unmissable ‘30% Less Fat’ flashes across our redesigned non-HFSS multipacks, along with ‘Oven-Baked’ flashes on the entire range." The crisps are available to purchase now in retailers across the UK.

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