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US-based olive oil brand Pompeian has introduced Pompeian Squeeze, a new packaging innovation designed to deliver cleaner, more precise olive oil dispensing.

The flexible, recyclable PET bottle features a precision-control spout and mess-free flip-top cap, allowing users to drizzle, sauté or finish dishes without spills or greasy residue. The squeeze design dispenses oil only when gently pressed and instantly returns to shape, offering improved portion control and ease of use.

Available in two flavour profiles, Smooth, with a delicate buttery finish ideal for sautéing and everyday cooking and Robust, a full-bodied extra virgin olive oil suited for drizzling and dressing.

“Pompeian Squeeze combines precision and convenience in a way the category hasn’t seen before,” said Casey Smith, director of innovation at Pompeian. “It’s designed to make cooking cleaner and more joyful, while giving home chefs total control.”

Each bottle is crafted with recyclable materials and all oils undergo daily freshness testing at the company’s Baltimore-based Quality Control and R&D Centre.

“With Squeeze, we’re bringing control, convenience and joy to the olive oil experience,” added Michael Vercelletto, VP of marketing at Pompeian. “It embodies our mission to help people eat, live and feel better every day.”

Pompeian Squeeze is now available nationwide at major retailers across the US, including Walmart, Publix, Amazon Fresh, Sam’s Club, Kroger and more.