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Post Consumer Brands has introduced new on-the-go cereal snacks that are inspired by its Pebbles and Honeycomb brands.
This month, Post Pebbles Crisps and Post Honecomb Big Bites cereal snacks will begin to roll out in grocery stores across the US.
The Pebbles Crisps are gluten-free and come in both fruity and cocoa flavours, while Honeycomb Big Bites are available in a classic honeycomb flavour and a new chocolate variety.
Post Consumer Brands says the new snacks deliver the same taste of their cereal counterparts, but in large snackable forms and sizes that make them ideal to dip and dunk.
Each cereal snack variety is available in a 6oz multi-serve, resealable pouch, that the company says is ideal for sharing or eating on-the-go.
"According to recent research from Mintel, nearly 40% of consumers say they eat cereal as a snack, and 13% report eating cereal on the go," said Tara LaFerla, brand manager of portfolio innovation at Post Consumer Brands.
"We developed our new Pebbles Crisps and Honeycomb Big Bites to make it even easier for people to enjoy their favourite cereals anywhere and any time of day. Our new cereal snacks have big flavour and big crunch in a 'no mess' form that parents and kids will love.”
The release of Post Pebbles Crisps coincides with Pebbles Cereals 50 anniversary and comes after the launch of International Delight coffee creamers, as the brand enters new partnerships to celebrate the milestone.
Post Cereal’s on-the go snacks can be found at retailers nationwide including Kroger, Albertsons and Meijer for a suggested retail price of $3.99.
