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Post Consumer Brands is marking Pebbles’ 50th birthday with the introduction of two light ice creams inspired by the brand’s cereals.

The new Fruity Pebbles light ice cream features a fruity cereal milk light ice cream with rice cereal bits and a fruity swirl.

Meanwhile, the Cocoa Pebbles offering is made with both chocolate and cereal milk light ice creams swirled together, with chocolatey rice cereal pieces.

“Fans of Fruity and Cocoa Pebbles cereal who also savour the milk at the bottom of their bowls are going to love these new Fruity and Cocoa Pebbles light ice creams,” said Amy Brothers, Pebbles Cereal brand manager at Post Consumer Brands.

“As a brand that has inspired kids and kids-at-heart for 50 years, we thought it would be fun to churn fans’ favourite flavours into a frozen treat that will take the Pebbles cereal eating experience to a new level.”

According to Post Consumer Brands, the new Pebbles light ice creams contain half the fat and one third fewer calories than regular ice cream.

The new offerings will be available at retailers nationwide in the US, beginning in February.

Both ice creams come in a 48oz container (SRP $5.99), while the Fruity Pebbles light ice cream will also be available in a 14oz container for $2.99. 

Post Consumer Brands recently introduced new on-the-go cereal snacks that are inspired by its Pebbles and Honeycomb brands.