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Powerade has launched its newest product, Powerade Xtra Sour, expanding its portfolio of sports drinks with three bold flavours: Cherry Kicker, Grape Shocker and Peach Pucker.

This limited-time offering is available in 28 fl oz bottles across retail locations nationwide, aiming to capture the attention of consumers during the summer season.

The introduction of Powerade Xtra Sour builds on the success of last year’s Sour line, which gained popularity among Gen Z consumers.

The brand says that this new formulation not only enhances flavour but also provides 50% more electrolytes compared to Gatorade Thirst Quencher, positioning it as a competitive option for athletes and active individuals seeking effective hydration.

In addition to the standard offerings, Powerade Xtra Sour will also be available in a zero-sugar variant exclusively at Wendy’s locations. This version will feature the same vibrant flavours and can be found through Wendy’s Coca-Cola Freestyle dispensers.

The launch aligns with Powerade's ongoing strategy to innovate and respond to changing consumer preferences in the beverage market.

Under the management of Bodyarmor Sports Nutrition, which took over the brand in 2023, Powerade has focused on revitalising its product line-up and enhancing its appeal to a broader audience.