Premier Foods expands Cadbury cake range with new variant

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Premier Foods has announced the latest addition to its cake portfolio: the Cadbury Caramel Celebration Cake.

Following the growing trend in caramel-flavoured cakes, this launch aims to help retailers meet rising consumer demand and capitalise on the success of previous launches, such as the Crunchie and Flake Celebration Cakes.

The new Caramel Celebration Cake features a 'moist chocolate-flavoured sponge', layered with smooth caramel-flavour crème and caramel sauce. is hand-decorated with indulgent milk chocolate curls, caramel pieces and chocolate chunks.

Naomi Shooman, global marketing director of Sweet Treats at Premier Foods, commented: “The introduction of our latest Cadbury Cakes innovation will delight shoppers and drive retailers' sales by offering truly differentiated choice under the Cadbury Caramel sub-brand".

Alongside this launch, Cadbury Caramel Mini Rolls have been reintroduced. Originally a seasonal edition, this tasty treat now boasts an updated recipe to enhance the caramel flavour and is available throughout the year.

The Cadbury Caramel Celebration Cake will be available in select Morrisons stores from March, with wider availability starting in June. Cadbury Caramel Mini Rolls are currently available in stores nationwide.