The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK protein bar brand Grenade has announced the launch of a limited-edition Creme Egg-flavoured protein bar ahead of next Easter.

The Grenade Soft Core Creme Egg Protein Bar is described as the brand’s softest bar yet, marking the launch of a completely new bar format for Grenade.

It is made from ‘light and fluffy’ protein dough with a yolk-coloured filling designed to offer the flavour of Cadbury’s iconic Creme Egg confectionery brand, wrapped in smooth milk chocolate.

Available until April 2026 in a 45g on-the-go size, the bar features over 13g of protein and 2g of sugar, falling into the non-HFSS category. Grenade calls the bar its ‘most indulgent offering yet,’ while containing less than 250 kcal.

Rachel Austerberry, UK retail sales director at Grenade, said: “Grenade is breaking new ground with the first ever official Creme Egg-flavoured protein product”.

“Our new Soft Core range is an innovative addition to our offering sure to drive consumer interest and recruit new consumers to the category, thanks to its more indulgent texture and taste.”

The limited-edition bar is available via Grenade’s website from 24 November, and across the grocery and convenience channels from December.