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Premier Foods is set to enhance the festive dining experience for consumers with the launch of new limited-edition products under its Bisto and Paxo brands.

As the holiday season approaches, the company aims to capitalise on the growing demand for convenient meal solutions, introducing Bisto Signature Ready-to-Use Beef and Chicken Gravies and Paxo Orange & Cranberry Stuffing Wreath Kits.

Additionally, a new year-round product, Paxo Quick Cook Stuffing Sage & Onion, will also be available, aiming to drive sales beyond the holiday period.

The ready-to-use gravy segment is witnessing significant growth, with a market value of £6 million and an annual increase of 7.7%, making it the fastest-growing format in the category.

Premier Foods’ new Bisto Signature gravies are designed by chefs to deliver rich flavours that are ready in minutes, allowing home cooks to elevate their festive meals with minimal effort.

This aligns with the broader trend of consumers seeking high-quality, time-saving cooking solutions during the busy holiday season.

Paxo's innovative Orange & Cranberry Stuffing Wreath Kit offers a creative twist for holiday tables, featuring carefully selected ingredients that deliver a seasonal flavour profile.

The kit includes a foil wreath tray, encouraging consumers to craft visually appealing stuffing creations, which can enhance the festive dining experience and potentially increase basket spend.

Kate Drew, marketing controller for Bisto & Paxo at Premier Foods, said: “Bisto and Paxo are iconic staples of the British Christmas table. This year, we’re proud to gift shoppers a twist on tradition with our Bisto Signature gravies and Paxo Stuffing Wreath kit – made to elevate the beloved Roast Dinner with rich flavour and superior quality”.

Drew also highlighted the opportunity for retailers to capitalise on the seasonal spending surge, which saw record-breaking sales in 2024.

In addition to the new product launches, Premier Foods is reintroducing several seasonal favourites, including Bisto Turkey Gravy Granules, Bisto Best Turkey Gravy and Paxo Chestnut & Cranberry Stuffing, reinforcing the brand’s established presence in holiday meal preparation.

Recognising the potential for year-round stuffing sales, Premier Foods is also launching the Paxo Quick Cook Stuffing Sage & Onion, which cooks in just 13-18 minutes in either an air fryer or oven.

This product aims to address the consumer barrier of time and effort associated with traditional stuffing, capturing a wider audience throughout the year. Nearly 50% of stuffing consumers purchase it only once annually, indicating a significant opportunity for growth in this category.

The new products will be available in major grocery chains starting 15 September, with suggested RRPs of £3.50 for the Bisto gravies and the Paxo Wreath Kit and £2.49 for the Paxo Quick Cook Stuffing.

Alongside these festive staples, Bisto has also launched a Sweet & Smoky BBQ Sauce. The sauce combines a popular flavour profile with the trusted quality associated with the Bisto name.

This pour-over sauce is designed to offer a quick and easy solution for elevating midweek meals, particularly chicken dishes. Consumers can prepare the sauce simply by adding boiling water and stirring, providing a convenient option without sacrificing taste.

The packaging highlights its ease of use and reassures consumers with claims of no artificial colours or preservatives, appealing to health-conscious shoppers.

With 19 servings per pack, this new sauce offers excellent value, making it an attractive addition for families looking to enhance their meal experiences affordably.

The sauce is currently available in selected Morrisons stores at a manufacturer’s suggested selling price (MSSP) of £2.99.