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Premier Protein has announced a collaboration with Milk Bar to introduce a new line of protein-packed desserts, aimed at meeting the growing consumer demand for nutritious yet indulgent snack options.

This partnership coincides with Premier Protein's recent brand refresh, which includes a redesigned logo and packaging across its product portfolio.

The collaboration features three distinct offerings, each designed to provide a balance of flavour and nutrition, reflecting current trends in the F&B industry that prioritise health-conscious indulgence.

The limited-time menu includes:

Blueberry Pancake Super Cookie: A chewy cookie incorporating 10g of protein from Vanilla 100% Whey Protein Powder, available in select cities and through nationwide shipping.

Power-Packed Tiramisu Truffle: This dessert combines a creamy mascarpone filling with coffee flavour, infused with Premier Protein’s Café Latte High Protein Shake and dusted with Chocolate 100% Whey Protein Powder. It will be available in select urban markets.

Mega Milkshake Caramel Cake: A sponge cake topped with caramel and designed to be enhanced with a High Protein Shake, this item will be offered in-store in major metropolitan areas only.

This collaboration highlights a strategic move by both brands to capitalise on the increasing consumer interest in high-protein snacks and desserts.

As health and wellness trends continue to shape purchasing behaviour, the integration of protein into traditionally indulgent categories like desserts aligns with market expectations.