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Primula, known for its squeezable cheese, is expanding into the growing snack market with the launch of Primula Cheese Dippers.

The dippers combine Primula’s signature cheese with crackers or breadsticks, offering a portable snack option. Each 43g pot contains 108-116 calories, and multipacks of three will retail for £2 in Iceland stores from January 2025.

Lisa Thornton, head of marketing at Kavli, owners of Primula, said: “With modern, busy lifestyles driving the demand for convenient, high-quality snacks, the launch of Primula Cheese Dippers positions us perfectly to meet this growing trend. With a higher real cheese content than key competitors, our Dippers deliver exceptional flavour that truly sets us apart in the market. Perfect for lunchboxes, afternoon snacks, or as a quick pick-me-up, they are poised to resonate with a broad range of consumers.”

#Primula #Kavli #UK