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British dairy brand All Things is expanding its cottage cheese portfolio with the launch of All Things Smooth Cottage Cheese, targeting consumers seeking the nutritional credentials and versatility of cottage cheese without its traditional curd texture.

The new product will roll out across Sainsbury’s, Ocado and Tesco from mid-September. It is handmade at a family farm using locally sourced milk from grass-fed cows.

Blended to create a soft, smooth texture, the product has been developed for use across a range of applications, including dipping, snacking, spreading, cooking and baking.

All Things said the launch addresses one of the category’s key barriers – the texture of conventional cottage cheese – while responding to growing demand for versatile, protein-rich foods.

Cottage cheese has seen renewed interest in recent years, driven in part by social media recipes, high-protein eating trends and interest in simple foods.

The ingredient is increasingly being used beyond traditional applications, including breakfast bowls, toast, dips, smoothies, pasta sauces, baked goods and high-protein desserts.

All Things Smooth Cottage Cheese has been designed to build on these emerging usage occasions while appealing to consumers who may be interested in cottage cheese but have previously been put off by its curds.

The company said consumer research identified the product’s smooth, creamy texture as one of its key strengths, alongside its protein content, versatility and perceived natural health credentials.

The new product is positioned as an alternative to yoghurt for consumers seeking different ways to incorporate dairy into their diets, as well as a lighter option to traditional cream cheese.

The brand entered the cottage cheese category in January 2026 and said it has since gained momentum in the chilled aisle. The new format expands its existing range while aiming to introduce cottage cheese to consumers who may not typically purchase the product.

Toby Hopkinson, CEO and co-founder of All Things, said: “Cottage cheese has come back in a big way because it delivers what modern shoppers are looking for: protein, versatility and something that can work across the whole day. But we also know the traditional texture is still a barrier for some people. Smooth takes everything people value about cottage cheese and gives it a completely different feel, making it easier to spread, dip, fold into recipes or eat straight from the pot.”

All Things Smooth Cottage Cheese will initially launch at Sainsbury’s and Ocado on 16 September in a 240g pack priced at £1.85. A 450g format priced at £2.95 will follow at Tesco in October.