Princes has expanded its extensive portfolio into the frozen category with a new range inspired by global street food flavours.
The frozen range of 100% chicken kebabs comes in three variations, drawing on flavours from around the world including India, Korea and Malaysia. Each kebab has been hand-skewered and then turned over hot charcoals to “release the delicious spicy flavours”.
The range consists of The Indian Tandoori Chargrilled Chicken Kebabs, coated in a rich, aromatic marinade with combinations of paprika, cumin and coriander, the Korean Style BBQ Chargrilled Chicken Kebabs which are glazed in a smoky, rich BBQ sauce with soy, chilli and paprika and the Malaysian Style Satay Chargrilled Chicken Kebabs with a creamy and rich satay sauce, made of a mixture of peanuts, coconut and tamarind.
Alan Eriksen, marketing director for Princes, said: “A first of its kind for Princes in the frozen food market, we have developed a street food range which is guaranteed to stand out and become a go-to for customers seeking more exciting and unseen flavours and product formats.”
The products are available in Morrisons with an RRP of £3.75 per 260g pack.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial