top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Nov - Food Bev - Website Banner - TIJ vs TTO 300x250.gif
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Leah Smith

Leah Smith

19 May 2026

Pringles and Miller Lite team up with new beer cheese burger flavour crisps

Pringles and Miller Lite team up with new beer cheese burger flavour crisps

Chicago-based Pringles and beer brand Miller Lite are expanding their limited-edition summer snack partnership with the launch of two cookout-inspired crisp flavours.


The 2026 line-up introduces the new Pringles x Miller Lite Beer Cheese Burger crisps, alongside the returning Pringles x Miller Lite Beer-Braised Steak flavour, which debuted last year.

Both SKUs will begin rolling out to participating retailers nationwide in June for a limited time.

The collaboration continues a growing trend of cross-category partnerships between snack and beverage brands aimed at driving seasonal engagement and attracting consumers seeking experimental flavours.


Mauricio Jenkins, US marketing lead for Pringles, said: “The response to our first collaboration with Miller Lite was incredible, and we knew we had to bring it back for another summer. These crisps combine all the best fresh-off-the-grill and fresh-out-the-cooler flavours into one snackable bite.”


According to the companies, the new Beer Cheese Burger variety combines notes of sharp beer cheese and grilled burger with Miller Lite’s signature light beer profile. The returning Beer-Braised Steak flavour features savoury steak, black pepper and umami-inspired seasoning balanced by malt and hop-forward beer characteristics.


Courtney Benedict, VP of marketing at the Miller family of brands, said: “Fans love to pair Miller Lite with their summertime staples, so bringing it all together into one snack with Pringles again this year is pretty special.”


Pringles is part of the Mars snacking portfolio, which acquired the brand as part of its merger with Kellanova earlier this year. Miller Lite is owned by Molson Coors Beverage Company.


The limited-edition flavours will be available at selected retailers while supplies last, beginning in June.

bottom of page