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Molson Coors Beverage Company is expanding its Rekorderlig cider range with the introduction of a brand-new pineapple and kiwi flavour.

The 3.4% ABV offering blends crisp pear cider with juicy flavours of tropical pineapple and a hint of kiwi, made with pure Swedish spring water.

Molson Coors said the launch taps into growing demand for tropical flavours, with Circana data showing that tropical is the fastest-growing flavour in premium fruit cider and has become the second-biggest flavour across the segment in the off-trade.

Rekorderlig Pineapple-Kiwi aims to help attract new shoppers to the cider category, with 50% of sales from the brand’s previous flavour launches coming from new consumers.

It launches in both 500ml bottles and 500ml cans, aiming to help retailers broaden the appeal of their cider ranges with more convenient formats for different drinking occasions.

Rekorderlig is rolling out its best-selling Strawberry-Lime cider in the 500ml single can format alongside the new flavour launch, tapping into the growth of premium fruit cider single cans, which are up 85% in value year-on-year.

Sophie Mitchell, marketing controller for Cider & Beverages at Molson Coors, said: “Pineapple-Kiwi addresses a clear gap in the market – consumers want tropical flavours but can't find them on shelf. At the same time, we're seeing a real shift in how people shop for premium fruit cider, with single cans bringing new shoppers into the category.”

She added: “By launching Pineapple-Kiwi and expanding Strawberry-Lime into this high-growth format, we're giving retailers the tools to drive sales across the summer months and beyond”.

The new flavour is now available across stores nationwide.