Pringles launches new multigrain non-HFSS range

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Kellogg’s-owned Pringles have created a new potato chip range in response to demand for lower salt snacks that include grains. The chips are made with fibre and grains such as wheat and barley, containing less salt.

Sensory experts used more herbs and spices and natural flavours to replace some of the salt while keeping the same taste and ‘saddle shape’ of Pringles that people love.

Pringles Multigrain is available in three different flavours: Sour Cream & Chilli, BBQ Sauce Flavour and Roast Chicken & Rosemary, and will be in addition to the brand’s 13 other varieties already on sale in the UK.

The move is part of Kellogg’s decade-long Wellbeing Plan, announced in 2021, that pledged to improve its foods and packaging so that they are better for people, the community and the planet.

Chris Silcock, Kellogg’s UK managing director said: “Kellogg’s is committed to developing foods that are better for people and provide more choice. We know that many adults want snack brands to offer more healthy options, but they still want them to taste great. That’s why we developed the Pringles Multigrain range.”