top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Pringles unveils spicy range for the Australia and New Zealand markets
FoodBev Media

FoodBev Media

21 August 2023

Pringles unveils spicy range for the Australia and New Zealand markets

Kellogg’s-owned brand Pringles has announced it is launching two new spicy flavours of its potato-based chips into the Australian and New Zealand markets. The new flavours – Sizzlin’ Chipotle Sour Cream and Smokin’ Cajun Spice – have been specially curated “for those who crave heat,” combining spice with tangy citrus notes. The brand says that its sour cream variant is for those who prefer a milder experience without compromising on taste, with a lower heat intensity and a creamy sour taste. The snacks were co-created with Michelin Star Chef Haikal Johari, crafted to appeal to local tastes. Dan Bitti, head of Pringles and Salty Snacks ANZ, said: “Across Australia and New Zealand, chip lovers are asking for more interesting and spicy flavours, so Pringles are giving the people what they want with something more daring. Whether you like your snacks fiery or mild, the Smokin’ Cajun Spice and Sizzlin’ Chipotle Sour Cream flavours are both ‘a must try’, packing a punch of flavour and spice to get those tastebuds popping.” He continued: “Over the last 18 months we experimented with different tastes and levels of hot and spicy to get to the perfect balance of fire and flavour. Both flavours bring something new and are set to become fan favourites, we can't wait for Pringles fans to try them and see if they can handle the heat!” The new flavours are available to purchase at Coles and Woolworths stores across Australia and New Zealand. You may also like to read:

bottom of page