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Prinova unveils premix solutions tailored for Asia Pacific market
FoodBev Media

FoodBev Media

1 September 2023

Prinova unveils premix solutions tailored for Asia Pacific market

Prinova is introducing a new line of premix solutions for the thriving functional food ingredients market in the Asia Pacific region. At this year's FiAsia Thailand event in Bangkok, the company will showcase three cutting-edge beverage concepts, including: Lifestyle & Replenish: a dragon fruit-flavoured hydration beverage featuring Cococin, a freeze-dried derivative of coconut water, renowned as a natural isotonic sports drink. Formulated with electrolytes, BCAAs, B vitamins, and antioxidants, it is designed to rejuvenate and nourish the body. Healthy Active Lifestyle Plant Protein Beverage: a vegan beverage with matcha and white chocolate flavours, fortified with pea and fava bean protein. This concept caters to the burgeoning demand for premium plant protein products that endorse a health-conscious, active vegan/vegetarian lifestyle. Ginger & Yuzu Healthy Ageing: crafted with EAAlpha, Prinova's essential amino acid matrix, designed to combat age-related muscle function decline. This solution incorporates clinically researched ingredients such as Aquamin, Curcumin C3, Reduct and BioPerine, each known for its support in addressing age-related concerns, such as diminished bone density. James Street, marketing director EMEA & APAC at Prinova, said: “Functional and fortified products are enjoying fantastic growth in the Asia Pacific region. So it’s vital that manufacturers have a premium-quality premix ingredients partner to help them maximise the opportunities in this fast-evolving market. These exciting concepts are just a small taster of what brands can achieve with the right premixes for their new product development.” Prinova Europe offers a range of powder nutrients, liquid vitamins, amino acid blends and particle size enhancement services. These products and services are utilised in various applications, including beverages, cereals, dairy, supplements, sports nutrition, infant and early life nutrition, and oil, fat and flour fortification. FiAsia Thailand takes place from 20-22 September.

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