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Proof Drinks has strengthened its growing drinks portfolio with the addition of The Artisan Drinks Company.

This strategic partnership between these two premium brands brings Artisan’s full mixer and functional soft drink offering into the Proof Drinks portfolio, further enhancing the distributor’s reach across premium mixers, better-for-you beverages, and perfect-serve solutions for both the on- and off-trade.

With Artisan joining the portfolio, Proof Drinks strengthens its offer across spirits, RTDs, premium mixers and functional soft drinks, giving customers a complete suite of drinks for modern drinking occasions.

Founded by artist Alan Walsh, owner of the Walsh Gallery Monaco, and award-winning mixologist Mikey Enright, The Artisan Drinks Company has built a strong reputation for producing premium mixers that combine bold flavour with striking visual identity.

The range has become increasingly visible across the UK, bolstering its position as a sustainability-driven brand, pioneering environmentally friendly formats within the category, including its 200ml 'perfect serve' can range.

Responding to shifting consumer preferences toward healthier, functional choices, Artisan has recently expanded its portfolio into soft drinks enriched with vitamins and electrolytes.

Proof Drinks will now distribute the full Artisan range, including: Pink Citrus Tonic, Barrel Smoked Cola, Agave Lemon Tonic, Skinny London Tonic, Fiery Ginger Beer and Artisan Softs (functional soft drinks with vitamins and electrolytes).

John Vider, managing director at Proof Drinks, said: “We are delighted to welcome The Artisan Drinks Company into the Proof Drinks portfolio. Their commitment to innovation, quality and bold creative expression aligns perfectly with our values. We’re excited to work closely with the team and support the brand’s continued growth across the UK.”

Steve Cooper, co-founder at The Artisan Drinks Company, added: “Partnering with Proof Drinks opens up unlimited perfect-serve possibilities with our premium mixers and its alcoholic and non-alcoholic range, while also offering Proof customers our new functional soft drinks enhanced with vitamins and electrolytes. With the drinks landscape evolving, expanding our offer in this way – and doing so with the UK’s only 200ml perfect serve can range – ensures we can meet changing consumer needs.”