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Protein Pints has expanded beyond ice cream tubs with the launch of Protein Pops, a new line of high-protein ice cream bars.
The launch marks the brand’s first move into the frozen novelty category, two years after its retail debut. Protein Pops are available in four varieties: Caramel Crunch, Vanilla Crunch, Peanut Butter Crunch and Mint Crunch.
Each bar contains 10g of complete protein, 180-190 calories and at least 75% less sugar than traditional ice cream, according to the company. The bars are gluten-free, contain all nine essential amino acids and are made without artificial sweeteners.
The bars feature a high-protein ice cream centre coated in milk chocolate with a crispy quinoa inclusion.
Paul Reiss, co-founder and CEO of Protein Pints, said: “Summer is prime ice cream season and the perfect moment to introduce Protein Pops. With Protein Pops, we wanted to create something people genuinely crave in a format that complements their busy lives, while still delivering the protein and ingredients our customers expect.”
A limited quantity is available now via the brand's website. The range will launch nationwide in Sprouts Farmers Market stores on 29 June, followed by Harris Teeter in late July. Further retail rollouts are planned for autumn.
