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Energy drink brand Celsius is bringing back its Spritz Vibe Winter Edition for the holiday season, introducing a limited-edition Sparkling Shirley Temple flavour.
The seasonal variant combines cherry and sparkling citrus with fresh lime, giving the classic Shirley Temple flavour a carbonated, energy drink-inspired twist.
The launch follows Celsius’ Spritz Vibe Summer Edition, which debuted in July, and is designed to tap into demand for seasonal and nostalgic flavours during the holiday period.
The brand said the new flavour is intended for occasions including holiday hosting, Friendsgiving, watch parties and New Year’s celebrations.
Alongside the product launch, Celsius is planning a series of winter-themed activations to promote the Spritz Vibe Winter Edition.
Kyle Watson, chief brand officer at Celsius, said: “Holiday moments are all about creating a sense of excitement, connection and celebration. Celsius Spritz Vibe flavours have quickly become one of the most exciting platforms in the Celsius portfolio, and the new Sparkling Shirley Temple flavour gives us a natural way to extend that momentum into the season.”
Watson added that the Winter Edition combines the nostalgia associated with the Shirley Temple flavour with a “bright, refreshing twist” intended to fit the Celsius brand.
Celsius positions its portfolio as a range of zero-sugar functional energy beverages aimed at active consumers. The brand said its products are designed to provide energy for consumers “on the move”, from athletes to everyday users.
The Sparkling Shirley Temple Celsius Spritz Vibe Winter Edition is available for a limited time as part of the brand’s holiday offering.
