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UK pie brand Pukka is set to invigorate the savoury pastry market this autumn with the introduction of five new flavour-packed products.

This ambitious launch aims to capitalise on seasonal demand while appealing to both existing fans and younger consumers seeking innovative meal options.

The new offerings include a mix of individual and sharing pies, along with on-the-go savoury pastries, designed to disrupt retail fixtures nationwide.

The lineup features:

Hog Roast Slice (RRP £1.95): A seasonal addition to Pukka’s Slices range, this product combines pulled pork with Bramley apple sauce, suitable for consumption hot or cold, catering to family shoppers and younger on-the-go consumers.

Thai Red Chicken Curry Parcel (RRP £1.50): Expanding Pukka’s World Flavours range, this item targets younger shoppers with its fusion of authentic Thai ingredients, including chicken, sweet potato and aromatic spices.

Creamy Pepper Steak Pie (RRP £2.25): This gourmet twist on a classic pie builds on the success of Pukka’s Chicken, Ham & Leek variant, offering robust flavours that enhance the individual pie segment.

The Big One Minced Beef & Onion (RRP £4.00): A new sharing pie designed to drive family meal occasions, this product leverages one of Pukka’s top-selling recipes to enhance value growth.

Festive Pie (RRP £2.25): Returning due to popular demand, this limited-edition pie combines traditional festive ingredients and supports Young Lives vs Cancer charity with a donation per sale.

Pukka’s CEO, Isaac Fisher, said: “We’re constantly looking for new ways to drive excitement within the category, bringing fresh flavours and formats that deliver for consumers and retailers”.

The new launches are expected to attract a younger demographic while retaining loyal customers through unique twists on classic flavours.

This strategic push comes at a crucial time as Pukka aims to strengthen its market position, currently valued at £80 million, and expand its footprint in the savoury pastry sector.

As Pukka rolls out these new products, the company is poised to capture a larger share of the savoury pastry market, particularly during key seasonal occasions.

The introduction of innovative, globally inspired flavours aligns with current consumer trends favoring diverse and convenient meal options.