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UK-based pie brand Pukka has launched two new savoury pastry products, aimed at capturing new consumer moments. The latest additions, now available on supermarket shelves, include the All Day Breakfast Slice and the Chicken Pasty. These offerings expand Pukka's line-up of Slices, which includes the Steak Slice and Pepperoni Pizza Slice. All Day Breakfast Slice features a combination of classic breakfast ingredients, including baked beans, sausage, smoked bacon and mushrooms, encased in golden puff pastry. It is designed to be enjoyed at any time of the day, whether on-the-go, at work or at home. Chicken Pasty builds on the popularity of Pukka's Beef Pasty, and features roast chicken, potato, swede, onion and gravy. These launches follow the impressive success of Pukka's existing portfolio of Slices, Sausage Rolls and Pasties, which, after just two years on the market, have reached a value of £15 million. Pukka’s managing director, Isaac Fisher, said: “We first launched our on-the-go Savoury Pastry range back in 2021 to bring a unique portfolio of taste-led products to the fixture, which catapulted us into new consumption moments through a line-up of distinctively full-on flavour Pukka Slices, Sausage Rolls and a Pasty. The response has been incredible and, thanks to the ongoing backing of the nation, we’ve already contributed £5m worth of incremental value sales to the category." These product launches coincide with another outstanding year of sales for Pukka, with the brand's retail sales value surpassing £70 million and growing over 23% – more than twice the rate of the total category. Pukka's All Day Breakfast Slice (170g, RRP: £1.75) is available in Sainsbury's stores, and it will soon be rolling out to Morrisons, Asda and Tesco locations. The Chicken Pasty (210g, RRP: £1.75) will be hitting Asda shelves from 9 October. Both products will also be accessible to convenience retailers and wholesalers.