The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Purity Soft Drinks, a player in the UK beverage market known for brands like Juice Burst and Firefly, has announced the appointment of David Collard as its new Chairman, effective immediately.

This leadership change comes as the company seeks to bolster its strategic direction and capitalise on growth opportunities within the competitive soft drinks sector.

Collard, who previously served as CEO and chair of The Bart Ingredients Company, brings a wealth of experience from the food and beverage industry. His proven track record in driving strategic growth, spearheading acquisitions, and enhancing retail presence across major UK grocers positions him well to lead Purity into its next phase of development.

In a statement, Collard said: “I am delighted to be joining Purity Soft Drinks. The business has a strong heritage, a dynamic team, and a clear ambition for growth. I look forward to working closely with the leadership team, including CEO Jonathan Duffin, and the team at Purity’s majority shareholders Verdane, to help shape the next phase of development.”

Collard succeeds Rooney Anand, who has stepped down after 13 years of successful leadership. Under Anand’s stewardship, Purity Soft Drinks has experienced significant growth, reporting an annual turnover exceeding £27 million in the last financial year.

Anand reflected on his tenure, stating: “It has been a privilege to be chairman of Purity and for such an extended period. It’s now time for me to step aside, and I wish Jonathan, David and the wider Purity team all the success for the future.”

Camilla Skiffard, director at Verdane and board member at Purity Soft Drinks, also acknowledged Anand’s contributions, commenting: “We would like to thank Rooney for his dedication and outstanding contribution to Purity Soft Drinks over the years. We look forward to working with David as the business moves forward.”

The appointment of Collard marks a pivotal moment for Purity Soft Drinks, which has established itself as one of the oldest beverage manufacturers in the UK, founded in 1892.

The company is committed to delivering natural refreshment through its brands and aims to leverage its heritage while innovating for the future.