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Nestlé Confectionery has unveiled a festive twist for chocolate fans with the launch of a brand-new mystery flavour Quality Street for Christmas 2025.

In a first for the brand, the flavour will remain secret until December, encouraging shoppers to guess while enjoying the limited-edition treat. The sweet will be available exclusively at John Lewis and Waitrose, featuring in the returning pick and mix stations as well as in pre-packed tins.

The mystery addition joins the classic line-up of 11 Quality Street favourites, giving customers the opportunity to create bespoke tins for gifting or sharing. Last year’s seasonal hit, Coffee Crème, also returns for 2025, with dedicated gift cartons available in John Lewis and Waitrose stores nationwide.

Nestlé’s Rachael Mundy, marketing manager for gifting and seasonal, said: “Each year we look forward to bringing a limited-edition sweet into the mix to excite and delight Quality Street fans, but this year we’ve taken it a step further by keeping the flavour top secret. We can’t wait to find out what the nation thinks the flavour is.”

The flagship pick and mix station at John Lewis Oxford Street is open now, with additional sites rolling out in October across major locations including Bluewater, Cambridge, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, Newcastle and Southampton.