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R&R launches premium Thornton’s ice cream stick
FoodBev Media

FoodBev Media

1 February 2008

R&R launches premium Thornton’s ice cream stick

R&R, one of the UK’s top ice cream manufacturers, is launching Thorntons individual ice cream luxury sticks, capitalising on the consumer trends for premium and indulgent products.

Toffee Temptation is “an irresistible toffee dairy ice cream swirled with mouth watering Thorntons toffee sauce smothered in thick milk Belgian chocolate and Thorntons Special Toffee pieces”. Appealing to diehard chocolate lovers, the Chocolate Trio version is “creamy half white dairy chocolate ice cream, swirled with a rich dark chocolate sauce and half dark chocolate dairy ice cream coated in a thick layer of Belgian milk chocolate”.

R&R Senior Marketing Manager Charlotte Hambling commented: “By responding to a real trend in premiumisation in this category we are adding value back in to the individual ice cream sector. The Thorntons brand has iconic awareness, as consumers recognise the heritage of the brand and the quality that it promises to deliver.”

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