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RDA Organic makes use of UK's Evesse superfruit
FoodBev Media

FoodBev Media

20 June 2008

RDA Organic makes use of UK's Evesse superfruit

RDA Organic has launched a range of organic "fresh functional superfruit" drinks that make bold health claims.

The organic fruit in each bottle of the RDA Organic fresh functional superfruit range has been selected for its high content of essential vitamins and minerals. The fruits are extremely high in antioxidants and polyphenols.

The first flavours in the range are Acai berry, Blackcurrant and Evesse Apple, and Pomegranate, Blueberry and Evesse Apple.

Grown in Herefordshire, Evesse organic apples are the UK's local superfruit. Rich in health-boosting flavanols, Evesse apples help to maintain a healthy cardiovascular system. RDA Organic is the first brand globally to use Evesse organic apples and has agreed a brand partnership with the British growers for the next two years.

"Forming this partnership has given us a great opportunity to add this fantastic variety of organically grown British fruit to our range," said Patrick O'Flaherty, founder of RDA Organic. "Previously, the major source of epicatechin – the flavanol identified by nutrition researchers as the key component in fruits proven to give cardiovascular benefits was cocoa. Now, however, Evesse organic apples provide the perfect solution to allow us to give our consumers a fantastic opportunity to improve heart health and promote good circulation while enjoying a delicious organic drink."

The RDS Organic fresh functional superfruit range is available in Waitrose and Ocado.com, as well as various independent chains.

RDA Organic was a finalist in the <1>, which was held in Moscow earlier this year.

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