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Red Bull has launched its first-ever Spring Edition, introducing a Cherry Sakura flavour to its growing Red Bull Editions range.

The new variant, available nationwide in the UK, reflects the brand’s strategy of seasonal flavour innovation to drive trial and incremental growth in the flavoured energy segment.

Cherry Sakura Edition, presented in a white can with subtle pink accents inspired by Japanese cherry blossoms, is designed to appeal to consumers seeking a floral, fruity twist on traditional energy drinks.

According to brand research, 78% of consumers find cherry-flavoured energy drinks appealing.

The launch follows strong performance for Red Bull Editions and the broader functional energy category, which continues to outpace overall soft drinks growth.

Red Bull cited last year’s Peach Edition as a top-10 FMCG launch, highlighting the role of limited-edition flavours in attracting seasonal shoppers and driving repeat purchases.

Red Bull is offering the Spring Edition across multiple pack formats to capture both new and loyal consumers. In addition to the traditional 250ml can, the Spring Edition is available in 355ml and 473ml cans, as well as a four-pack of 250ml cans.

For the first time, the brand is offering a 473ml pack-marked can (PMC), providing an opportunity for shoppers to trade up while maintaining an accessible entry point for first-time buyers.

The product is positioned as a full-sugar variant and taps into the growing flavoured energy segment, which is increasingly driving overall category growth.

Retail pricing for the Cherry Sakura Spring Edition ranges from £1.75 for the 250ml PMC can to £2.85 for the 473ml plain can, with multipacks available at £6.00.