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Red Bull launches own TV series
FoodBev Media

FoodBev Media

11 November 2008

Red Bull launches own TV series

*Red Bull Cliptomaniacs is a TV series launched by Red Bull on Sky channel Nuts TV this month. The show will feature tricks and stunts from the company's portfolio of sports and athletics across the world. *

Presented by Tim Warwood and Adam Gendle, the show will air at 9pm several days a week for the next three months and will reach 1.2 million viewers in the UK.

Red Bull Cliptomaniacs, co-produced by UMTV, is a selection of the best of Red Bull’s vast moving image archive, clips including the Red Bull Air Race, Motorsports, Adventure Sports, Red Bull X Fighters, street-style football and many more.

A TV show like this is the first of its kind, as the programme content comes entirely from the brand (as opposed to Red Bull being a sponsor).

Tom Smith, Red Bull Trade Communications Manager, said: “The increased consumer awareness of the brand means increased awareness in energy drinks, which means additional profit opportunities for retailers across the UK. Sports & Energy is already the best performing category within soft drinks at +15%, so we recommend retailers stock up on the top-selling lines, ensuring Red Bull is readily available in chillers to capitalise on impulse purchases.”

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