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Redux Beverages relaunches Cocaine energy drink
FoodBev Media

FoodBev Media

5 February 2008

Redux Beverages relaunches Cocaine energy drink

*Due to great consumer demand, Redux Beverages today announced that its world-famous energy drink, Cocaine, has been relaunched and is now available at retail locations across the country – as well as online at <<1>.">www.drinkcocaine.com]<1>. *

Redux Beverages had voluntarily pulled the Cocaine product from shelves, and renamed it in June of 2007 due to FDA concerns about the product’s marketing tagline. The relaunched Cocaine energy drink ingredients and flavour remain the same as the original and popular energy drink.

“Retailers and consumers were begging us to get the drink back on the shelves,” said Redux Founder, Jamey Kirby. “Since the FDA warning letter last April, we've been working closely with them to adjust the marketing of the drink, and now the rebellious and fun Cocaine brand is out of rehab and back on shelves.”

The relaunched Cocaine energy drink comes in a red 8.4oz can and will be available in several markets across the US as well as in Europe. Cocaine is available in three flavors: Original, Cut and Free. The Original version is a red, cinnamon-based energy drink that packs three and a half times the amount of caffeine of its leading competitor (280 milligrams). Other ingredients include: 750 milligrams of taurine, 100 milligrams of inositol, B vitamins, 50 milligrams of L-Carnitine, 250 milligrams of D-Ribose, and 25 milligrams of guarana. The Cut version of Cocaine has the cinnamon flavour removed, while the Free version is sugar-free.

To celebrate the relaunch, Redux Beverages has introduced a social network website dedicated to the Cocaine drink. At www.drinkcocaine.com/social, fans can upload user-created content, communicate with other people who love Cocaine energy drink, view videos and blogs and more. The site will also be home to all contests and giveaways for the product, including its first special package for Valentine’s Day.

<1>: http://www.drinkcocaine.com

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