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Refresco to acquire Tru Blu Beverages
Antonia Garrett Peel

Antonia Garrett Peel

18 October 2022

Refresco to acquire Tru Blu Beverages

Beverage contract manufacturer Refresco is expanding its global footprint with an agreement to purchase Tru Blu Beverages. The Australian company offers a wide range of beverage solutions for global and national brands as well as retailers’ private labels. With the deal, Refresco obtains a national Australian market position, with a view to further expansion in the region – both organically and through acquisitions. Refresco CEO, Hans Roelofs, commented: “The acquisition of Tru Blu Beverages in Australia creates a new platform for Refresco, in line with our strategic promise to expand into a third continent”. “The three strategically located manufacturing sites are the starting point for our future footprint in the region.” Tru Blu Beverages CEO, Peter Brooks, said: “By joining Refresco, our customers, suppliers and employees will be able to benefit from the company’s broad capabilities, experience and expertise”. He added: “Tru Blu Beverages’ leading capabilities and blue-chip customer base give Refresco a solid entrance into the Australian market. We look forward to building an even stronger platform together.” The transaction is subject to regulatory approval. Financial terms were not disclosed.

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