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Molson Coors-owned Rekorderlig has added a new Blood Orange Cider variant to its portfolio, as it aims "to tap into the latest flavour trend". Blood Orange Cider features a blend of cider with blood oranges and pure Swedish spring water. The new flavours will be available in 500ml bottles from Tesco and Waitrose from April and in selected Mitchells and Butlers outlets from May. Molson Coors marketing controller for cider Phil Pick said: “We know people are always looking for exciting new flavours – it’s what creates interest and attracts new consumers to the category. With that in mind, we’ve created Rekorderlig Blood Orange Cider for those who are keen to try a refreshingly different flavour, with an exciting twist, in line with consumer trends for the year." He continued: “This launch forms part of our strategy to continue leading the way when it comes to innovation by tapping into the latest trends, and driving growth in the premium fruit cider category. We will continue to explore new ways we can grow our portfolio to deliver further sales for our customers.”