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Rice-A-Roni is entering the macaroni and cheese market with two new offerings: Mac-A-Roni and Simply Pure Deliciousness Mac-A-Roni. According to the brand, Mac-A-Roni is "creamy, cheesy and tastes like it took all day to prepare". It comes in two flavours: Creamy Cheddar and Creamy White Cheddar. Meanwhile, the Simply Pure Deliciousness Mac-A-Roni – which is made with real cheese and no artificial flavours – comes in Three Cheese and White Cheddar flavours. Rice-A-Roni said that the new products continue its "legacy of helping cover families’ mealtimes with a range of delicious and convenient offerings". Both products can be found at national retail stores, with Mac-A-Roni priced at $1.38 per box, and Simply Pure Deliciousness Mac-A-Roni available for $2.49 per box.