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Richmond debuts in snacking sector with Minis range
Lauren Ford

Lauren Ford

17 March 2022

Richmond debuts in snacking sector with Minis range

Pilgrim’s Food Masters-owned brand Richmond has launched its Richmond Minis sausage range, in a move to expand into the snacking industry. The miniature variants have the same seasoning as the brand's original pork sausages and can be oven-baked. Chris Doe, marketing manager at Richmond, said: "We’ve been making sausages for over 130 years and we’ve put all our sausage expertise into launching our Richmond Minis. In a blind taste test with consumers, our Richmond Minis were an instant hit, with a superior taste that was recognisably Richmond". He continued: "We know that fundamentally Richmond shoppers love our sausages, so it makes sense that our debut in the snacking category is with a ready-to-eat pork sausage. We are confident Richmond Minis are going to be a hit with families across the nation". The new release will be launched in three formats, including a 225g grazing tray, 90g grab bag and 63g meal deal. These will be will be available in Asda on 21 March with further roll-out nationwide from May.

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