Dried fruit snack brand Rind Snacks is expanding its portfolio with the introduction of a range of thin-cut Fruit Chips.
Rind – which announced a $6.1 million raise just last month – says that its new chips are made with US-grown, non-GMO fruit.
A source of fibre and vitamin C, the range features orange, kiwi and apple varieties.
“At Rind, we’re all about offering consumers new twists on snacking classics. Potato chips have dominated this aisle for as long as we can remember, and it’s time to make room on the shelf for a snack that delivers both flavour and function,” said Matt Weiss, founder and CEO of Rind.
“We’re excited to ‘flip the script’ on chips by bringing fibre and immunity-boosting vitamins to a category rarely known for nutrition. Enjoy Rind Chips on their own, dipped in a favourite spread or elevating your next happy hour on the rim of a glass.”
By retaining the rind on its products, Rind claims to have helped divert more than 120,000lb of edible peels from landfill last year.
With an MSRP of $4.99-5.99, Rind Chips will come in 3oz bags and be available via the brand’s website, as well as on Amazon, FreshDirect, Hungryroot and at additional retailers later this year.
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