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Rise Baking Company has completed its acquisition of Jimmy’s Gourmet Bakery, strengthening its position in the category and expanding its manufacturing capabilities in the US.

The deal forms part of Rise Baking’s long-term growth strategy, with the bakery manufacturer aiming to broaden its product portfolio, increase innovation capabilities and provide greater value to customers.

Jimmy’s Gourmet Bakery has operated for more than 40 years and specialises in thaw-and-sell baked goods across the US. The company operates three manufacturing facilities spanning more than 350,000 square feet.

Its portfolio includes the Jimmy’s Cookies brand, King Krumb Cookie line and Ecce Panis artisan breads, alongside private-label manufacturing and product development capabilities.

Mark McNeil, CEO of Rise Baking Company, said: “We’ve admired what the Jimmy’s team has built over the years and we’re excited to welcome them to Rise. What makes this acquisition special is the people. Jimmy’s has built an outstanding team, a strong culture and a reputation for delivering innovative products and service.”

Following the acquisition, Jimmy’s will initially continue to operate independently with Rise and Jimmy’s taking a phased approach to integration. This is intended to maintain continuity for employees, customers and partners.

The acquisition adds further scale to Rise Baking’s manufacturing network and complements its existing portfolio, which spans cakes, cookies, muffins, icings, pies and other bakery products.

Founded in 2013 and headquartered in Minneapolis, Minnesota, Rise Baking has expanded through a series of strategic acquisitions, bringing together brands and manufacturers including Brill, South Coast Baking, Table Talk, Best Maid, Henry & Henry and Bakestone Brothers.

Top image: © Rise Baking Company