Nestlé and PAI’s European Pizza Group reportedly ‘closing in on deal’ to buy Crosta Mollica – Sky News

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According to a Sky News report, European Pizza Group – which is jointly owned by Nestlé and private equity firm PAI Partners – is ‘closing in on’ a deal to buy premium pizza brand Crosta Mollica.

Sky News' reporting says its city sources revealed Crosta Mollica is expected to receive over £300 million if a deal goes ahead, with European Pizza Group aiming to secure exclusive talks to acquire the brand as soon as this week.

The sources reportedly told Sky that other ‘rival bidders’ remain in contention to buy Crosta Mollica, with no deal yet signed.

The European Pizza Group was formed in 2023 after Nestlé separated its European frozen pizza business. It now operates as a joint venture between Nestlé and PAI, with Nestlé holding a non-controlling stake with equal voting rights.

The business spans several European countries including Germany, Italy, France, Spain, Switzerland, Portugal, Austria, Belgium and The Netherlands. The company’s portfolio includes brands such as Wagner, Buitoni and Garden Gourmet.

It is headquartered in Germany, operating two manufacturing facilities in Nonnweiler, Germany, and Benevento, Italy.

Crosta Mollica – headquartered in the UK and backed by investment firm Perwyn since 2024 – was founded in 2009. It specialises in premium pizza and other Italian offerings, with a focus on authenticity and quality.

PAI declined FoodBev Media’s request for comment. At the time of reporting, Crosta Mollica had not yet responded to FoodBev’s enquiry.