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UK-based chocolate brand Ritter Sport has introduced Roasted Peanut, a new addition to its premium nut portfolio, as part of a strategic drive to grow the nut chocolate segment.

The 100g square combines salted, roasted peanuts with milk chocolate, targeting consumers seeking indulgent, flavour-led options.

The launch coincides with Ritter Sport’s first branded shipper activation at Sainsbury’s, which featured Roasted Peanut alongside established blocks such as Pistachio, Praline, Marzipan, Rum Raisin, Milk Whole Hazelnut and Dark Whole Hazelnut.

The initiative delivered a reported 40% uplift in sales, underscoring the commercial impact of combining product innovation with in-store merchandising.

Benedict Daniels, managing director for Ritter Sport UK & Ireland, said: “By using only the very best ingredients and producing truly distinctive flavours, we’re bringing incremental growth to the category”.

Two-thirds of Ritter Sport’s UK value growth is reportedly incremental, highlighting the potential for innovation to expand consumer repertoires in the premium block chocolate segment.

Ritter Sport Roasted Peanut is now available in Sainsbury’s, Morrisons and Tesco, with further retail listings planned. The launch reflects broader consumer trends favouring nut inclusions, taste-driven innovation and premium confectionery experiences.

The move also strengthens Ritter Sport’s credentials in the nut chocolate space, reinforcing its reputation for high-quality, flavour-led block chocolates that appeal to both loyal and new customers.