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Roberts Bakery has confirmed it is in discussions with potential partners and funders following the publication of a Notice of Intention to appoint administrators on 6 October 2025.

The Cheshire-based bakery said the NOI will provide time for management and third parties to secure an outcome that protects jobs, preserves the company's brands and establishes more stable financial footing.

A company spokesperson said discussions with third parties are "well advanced" and that the business remains optimistic about preserving the company as a going concern. Day-to-day operations continue unaffected, with the bakery fulfilling orders as normal whilst talks progress.

Pressure from fire damage and cost inflation

Roberts has faced sustained operational difficulties in recent years. A fire caused significant production capacity loss and subsequent market share decline. The business has struggled to recover whilst managing unprecedented cost pressures.

The invasion of Ukraine triggered sharp increases in energy and ingredient costs, compounding existing challenges. The spokesperson noted that intense competitor activity during this period made recovery "extremely challenging" despite efforts from staff.

The company's statement emphasised that safeguarding jobs remains the priority alongside brand preservation. Roberts has kept employees and stakeholders informed throughout the process.

Adapting to market demands

The situation at Roberts highlights the broader pressures facing industrial bakeries in adapting to rapidly shifting consumer preferences. Whilst the business has maintained production of core lines including sliced bread, rolls and crumpets, the market has seen growing demand for artisan and craft bakes that command higher margins.

The company recently rebranded with a 'Raised in Cheshire' strapline to strengthen regional positioning, and had made an £18m investment in its operations. However, the speed required to pivot production capabilities and product ranges in response to market changes presents significant operational and financial challenges for established manufacturers.

Roberts produces over 3.5 million loaves weekly from its Northwich facility, which features distinctive glass-walled cooling towers visible from the street. The scale of such operations can make rapid adaptation more complex than for smaller craft producers.

The bakery industry will be watching developments closely, hoping Roberts can secure the partnership needed to preserve both the business and its workforce. A successful outcome would demonstrate that traditional industrial bakeries can find sustainable pathways through current market turbulence.